Check out Spencer's brand-new book on Amazon.
"This isn't just a practical way to think about the return on social media, it's also a spot-on accurate way to reframe your social efforts." —Ann Handley, Chief Content Officer, MarketingProfs, WSJ Bestselling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
"A book that starches the fluff from social media and helps managers allocate capital and find the unicorn among unicorns...ROI." —Scott Galloway, Professor of Marketing, NYU Stern School of Business.
Don't try to create your own scene. Go to where one already exists and make yourself valuable. Instead of trying to convince people to do something...read Spencer's feature article in Forbes.
2016 InBusiness Magazine Executive Choice Award Winner - Social Media Consulting Company - Spencer X Smith. See the full list of finalists and winners here.
10k Steps Per Day and The Business Benefits to Being INefficient - Read Spencer's article in The Huffington Post.
Where would you like to start?
Attract more clients through the Social DNA strategy
Learn my Social DNA strategy and spend only 15 minutes per day to attract the clients you want through social media.
How to use LinkedIn to grow your personal brand
LinkedIn can be the best possible way to stay top-of-mind with your ideal customers if you know how to use it. Learn the step-by-step process I used to become part of the top 1% most-viewed profiles.
Learn business development strategies using social media after I prove they work first.
Spencer X Smith
Using social media in your business can be a massive undertaking, so where do you start? Fundamentally, I've found that people have three major questions:
- What do I say?
- Where do I say it?
- Will this actually generate any business?
Before January 22, 2015, I knew almost nothing about social media. Previously, I worked in corporate sales for two Fortune 500 companies, and conducted over 3,000 in-person sales meetings during a seven-year period. My daily activities included one-on-one meetings, phone calls, individual emails, and speaking to groups. I didn't use social media to leverage my time at all.
After all those years and all those meetings, I discovered that there's really one key activity in business development: identify your target customer, and continuously offer to help solve their problems.
Social media is the best means ever invented to leverage your efforts with your target audience. Once you put something in a digital form, it can be replicated an infinite amount of times, and people can learn from you on their own time without taking any of yours.
What will you learn here? I'm documenting all the things I'm learning to grow my business and my personal brand, and sharing the results for free. I want you to take these ideas, implement them, and simply let me know how I can help. Everything on this site really works, because I've actually done it.
What's the best step to get started? Take the brief, 4-part Social DNA video course I've created to help you learn from my efforts.