Category Archives for Entrepreneurship

How I Earned a Feature in Forbes With Social Media

Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target audience (those running professional services practices) not only read Forbes, but they trust it as […]

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How much money should companies spend on marketing?

How much money should companies spend on marketing?

How much money should companies spend on marketing? Is there a good rule of thumb? Is it 5% of revenue? 10%? Should it vary based on the industry? Digital marketing even further complicates the equation, since we have data available on everything we do online. What’s important and what’s not? Instead of simply choosing a […]

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How to increase profits: maximize before you multiply

How to Increase Profits Maximize Before You Multiply

You – a business owner – know that not all business growth is “good” growth. What is “good” growth? That which generates a profit. So, what is the best source for profitable growth for your company? This article will teach you how to maximize before you multiply, and share how to increase your profits with […]

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