Category Archives for Entrepreneurship

Should your website content have consistent themes?

Should your website content have consistent themes?

I was recently speaking at an event, and after my presentation, I was asked by a gentleman, “Do my blog articles have to be consistent?” After asking him to expand a bit on the question, he said he was worried about being penalized by Google if his articles had varied topics. How important is uniformity in your […]

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How the idea for Teaching-Based Marketing was developed

Law Firm Marketing - Teaching Based Marketing

I’m often asked, “Where did Teaching-Based Marketing come from?” Between June 2008 and January 2015, I worked as a 401(k) wholesaler. “What is that?” you may be thinking. Wholesalers are a component of the gigantic industry called Financial Services, and are responsible for the revenue generation of their specified territory. Said another way, wholesalers are […]

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Blogging, working out, and how I learned to meditate

Blogging, working out, and how I learned to meditate

Have you ever reached a “flow” state? One where time disappears and you’re completely focused on what you’re doing? Athletes usually describe this is as being “in the zone,” and most laypeople might try to achieve this through meditation. I recently had a meditating breakthrough, and it’s because I started looking to the things I already […]

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The 3 kinds of visitors your website must help

The 3 visitors to your website you need to help

To paraphrase Gertrude Stein’s famous quote, “A rose is a rose is a rose,” is a website visitor really just a website visitor? Nope. There are three different kinds of visitors, and each one wants a distinctly different thing from you. Your company’s website is a constant work-in-progress, and as you’re considering what content to add […]

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Proof you need to use Teaching-Based Marketing

Law Firm Marketing - Teaching Based Marketing

I own a piece of real estate where the blacktop parking lot sank noticeably once the weather cooled this past fall. Like anyone else, I researched the problem on Google and couldn’t believe what I found. The most relevant page-one search result wouldn’t have survived the red pen of my 5th grade English teacher! Why was […]

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How to use the Summerfest Effect to build your brand

Since 1999, Milwaukee’s Summerfest has been recognized by Guinness World Records as the world’s largest annual music festival. Over 700 bands perform during the 11-day event each year, and some of the most popular artists in the world have played on one of the 11 stages. As a kid growing up in Milwaukee, I dreamt I was one of the rock […]

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How to earn customer trust through cascading content

“What social media platforms should I be using?” is one of the most common questions I hear when teaching classes or working with clients. “Should I be using Twitter? LinkedIn? What about YouTube?” Here’s a more important question to consider, regardless of platform – What are you going to say? When you implement a strategy […]

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What Neil deGrasse Tyson can teach us about business

Cosmos logo

Do you recognize the name Neil deGrasse Tyson? He’s an astrophysicist, cosmologist, author, host of the 2014 version of the show Cosmos: A Spacetime Odyssey, and director of the Hayden Planetarium in New York City. Why would this brilliant scientist be a regular guest on the Daily Show on Comedy Central? Why would he have […]

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3 steps to growing your law practice through blogging

3 Steps to Growing Your Law Practice Through Blogging

Remember when you were a 1L? You weren’t quite a wet-behind-the-ears undergraduate freshman, but the whole legal realm was probably still a bit overwhelming. You watched The Paper Chase and you mentally prepared yourself to be asked any question at any time. But then something amazing happens. You wander into Torts and the professor says […]

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