Category Archives for General Business

How to increase profits: maximize before you multiply

How to Increase Profits Maximize Before You Multiply

You – a business owner – know that not all business growth is “good” growth. What is “good” growth? That which generates a profit. So, what is the best source for profitable growth for your company? This article will teach you how to maximize before you multiply, and share how to increase your profits with […]

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Should your website content have consistent themes?

Should your website content have consistent themes?

I was recently speaking at an event, and after my presentation, I was asked by a gentleman, “Do my blog articles have to be consistent?” After asking him to expand a bit on the question, he said he was worried about being penalized by Google if his articles had varied topics. How important is uniformity in your […]

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How the idea for Teaching-Based Marketing was developed

Law Firm Marketing - Teaching Based Marketing

I’m often asked, “Where did Teaching-Based Marketing come from?” Between June 2008 and January 2015, I worked as a 401(k) wholesaler. “What is that?” you may be thinking. Wholesalers are a component of the gigantic industry called Financial Services, and are responsible for the revenue generation of their specified territory. Said another way, wholesalers are […]

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How Google really works: the only SEO advice you need

How Google really works: the only SEO advice you need

Google has one job – to provide answers to questions. You’ve heard the quote, “If it’s not written down it didn’t happen?” In this case it’s, “If it’s not written on your website, Google doesn’t know it exists.” Search engine optimization (SEO), put simply, is showing Google and other search engines how to find you. […]

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How to use Google Voice to create website content

How to use Google Voice to create website content

Here’s the most common excuse I hear when it comes to creating content for your website – “I don’t have the time.” Let’s say that’s true. Let’s pretend that you’re so overwhelmed with stuff that you can’t find the 45 minutes to write your first article. Do you have three minutes available? Do you or a coworker interact […]

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What is an eBook and why does your business need one?

Teaching-Based Marketing eBook download

Where do your prospective customers get their information? With Google performing over three billion searches per day, odds are they’re using the Internet just like everyone else. How are you educating these web-enabled customers? Is your website – as well as your other marketing material – just about you instead of about them? The most cost-effective […]

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The 3 kinds of visitors your website must help

The 3 visitors to your website you need to help

To paraphrase Gertrude Stein’s famous quote, “A rose is a rose is a rose,” is a website visitor really just a website visitor? Nope. There are three different kinds of visitors, and each one wants a distinctly different thing from you. Your company’s website is a constant work-in-progress, and as you’re considering what content to add […]

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Proof you need to use Teaching-Based Marketing

Law Firm Marketing - Teaching Based Marketing

I own a piece of real estate where the blacktop parking lot sank noticeably once the weather cooled this past fall. Like anyone else, I researched the problem on Google and couldn’t believe what I found. The most relevant page-one search result wouldn’t have survived the red pen of my 5th grade English teacher! Why was […]

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