Category Archives for General Business

How to use the Summerfest Effect to build your brand

Since 1999, Milwaukee’s Summerfest has been recognized by Guinness World Records as the world’s largest annual music festival. Over 700 bands perform during the 11-day event each year, and some of the most popular artists in the world have played on one of the 11 stages. As a kid growing up in Milwaukee, I dreamt I was one of the rock […]

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How to earn customer trust through cascading content

“What social media platforms should I be using?” is one of the most common questions I hear when teaching classes or working with clients. “Should I be using Twitter? LinkedIn? What about YouTube?” Here’s a more important question to consider, regardless of platform – What are you going to say? When you implement a strategy […]

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What does “Attract New and Better Customers” mean?

What does

The slogan on our homepage proposes you can “Attract New and Better Customers” by turning your website into a teaching tool. You might be thinking, “Wait, so do you mean the customers I have now aren’t very good?” No way. Customers are better than no customers, right? However, once we identify whom we’re targeting we can use our website to […]

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Email marketing: selling things vs sharing ideas

Email marketing: selling things vs sharing ideas

There is no better way to send your email subscribers scrambling for the “Unsubscribe” link than directing a constant stream of sales pitches their way. If you want your subscribers to be glad they gave you their email addresses, you may want to consider teaching them as opposed to selling to them. This article will discuss […]

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News articles vs educational articles: why one expires

One of the questions we hear all the time is, “Should the articles we publish on our website eventually be taken down?” In other words, should these articles be put in the trash and replaced with something fresh and new? What this question implies is that there are two specific ways to write content for your website, […]

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What Neil deGrasse Tyson can teach us about business

Cosmos logo

Do you recognize the name Neil deGrasse Tyson? He’s an astrophysicist, cosmologist, author, host of the 2014 version of the show Cosmos: A Spacetime Odyssey, and director of the Hayden Planetarium in New York City. Why would this brilliant scientist be a regular guest on the Daily Show on Comedy Central? Why would he have […]

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How McDonald’s is teaching about business transparency

Have you seen this McDonald’s commercial? Link to the video Why would the company that invented the special sauce – also known as the “secret sauce” on their Big Mac sandwiches – want to answer their customers’ questions online? Aren’t they worried about other restaurants stealing their ideas? Aren’t they concerned that competitors will use this […]

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Why do Huggies and Pampers want to help potty train our kids?

Disposable diapers are a $5 billion per year business in the U.S. alone. Procter & Gamble, the manufacturer of Pampers, can attribute 12 percent of its total sales to the diaper, making it their largest brand. P&G controls 30.9 percent of the North American diaper market, and lags only Kimberly-Clark’s Huggies at 38.7 percent. Yet, […]

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Teach customers with your website: why and how

Law Firm Marketing - Teaching Based Marketing

What expectations do you have from your website? Whether you have an established business or are just starting out, it’s almost for certain you have one. Should it be a digital business card?  Should it be a lengthier version of your advertising brochure? Or could it be much, much more? If 57% of the average business-to-business […]

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