Category Archives for How Can We Help?

How much money should companies spend on marketing?

How much money should companies spend on marketing?

How much money should companies spend on marketing? Is there a good rule of thumb? Is it 5% of revenue? 10%? Should it vary based on the industry? Digital marketing even further complicates the equation, since we have data available on everything we do online. What’s important and what’s not? Instead of simply choosing a […]

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How to increase profits: maximize before you multiply

How to Increase Profits Maximize Before You Multiply

You – a business owner – know that not all business growth is “good” growth. What is “good” growth? That which generates a profit. So, what is the best source for profitable growth for your company? This article will teach you how to maximize before you multiply, and share how to increase your profits with […]

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The secret to great customer reviews: ask immediately

Customer Reviews, Testimonials, and Referrals: the One Secret

Is there a secret to great customer reviews? Yes, and it’s much easier to implement than you might expect. Question – when is your customer’s enthusiasm the highest? After a great experience, right? After you’ve done something awesome, your customer WANTS to support you and tell other people. This same method applies to those of […]

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Should your website content have consistent themes?

Should your website content have consistent themes?

I was recently speaking at an event, and after my presentation, I was asked by a gentleman, “Do my blog articles have to be consistent?” After asking him to expand a bit on the question, he said he was worried about being penalized by Google if his articles had varied topics. How important is uniformity in your […]

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How the idea for Teaching-Based Marketing was developed

Law Firm Marketing - Teaching Based Marketing

I’m often asked, “Where did Teaching-Based Marketing come from?” Between June 2008 and January 2015, I worked as a 401(k) wholesaler. “What is that?” you may be thinking. Wholesalers are a component of the gigantic industry called Financial Services, and are responsible for the revenue generation of their specified territory. Said another way, wholesalers are […]

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