Category Archives for How Can We Help?

How Google really works: the only SEO advice you need

How Google really works: the only SEO advice you need

Google has one job – to provide answers to questions. You’ve heard the quote, “If it’s not written down it didn’t happen?” In this case it’s, “If it’s not written on your website, Google doesn’t know it exists.” Search engine optimization (SEO), put simply, is showing Google and other search engines how to find you. […]

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Creating great content for law firm marketing directors

Grow Your Law Practice Through Teaching-Based Marketing

Law firm marketing directors – does this problem sound familiar? You’re tasked with creating compelling content for your firm’s website and other marketing collateral. You, however, are not a subject-matter expert like the attorneys for whom you’re working. How can you “extract” what they know and generate measurable results? In this article you’ll learn how […]

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How to use Google Voice to create website content

How to use Google Voice to create website content

Here’s the most common excuse I hear when it comes to creating content for your website – “I don’t have the time.” Let’s say that’s true. Let’s pretend that you’re so overwhelmed with stuff that you can’t find the 45 minutes to write your first article. Do you have three minutes available? Do you or a coworker interact […]

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What is an eBook and why does your business need one?

Teaching-Based Marketing eBook download

Where do your prospective customers get their information? With Google performing over three billion searches per day, odds are they’re using the Internet just like everyone else. How are you educating these web-enabled customers? Is your website – as well as your other marketing material – just about you instead of about them? The most cost-effective […]

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Blogging, working out, and how I learned to meditate

Blogging, working out, and how I learned to meditate

Have you ever reached a “flow” state? One where time disappears and you’re completely focused on what you’re doing? Athletes usually describe this is as being “in the zone,” and most laypeople might try to achieve this through meditation. I recently had a meditating breakthrough, and it’s because I started looking to the things I already […]

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The 3 kinds of visitors your website must help

The 3 visitors to your website you need to help

To paraphrase Gertrude Stein’s famous quote, “A rose is a rose is a rose,” is a website visitor really just a website visitor? Nope. There are three different kinds of visitors, and each one wants a distinctly different thing from you. Your company’s website is a constant work-in-progress, and as you’re considering what content to add […]

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Proof you need to use Teaching-Based Marketing

Law Firm Marketing - Teaching Based Marketing

I own a piece of real estate where the blacktop parking lot sank noticeably once the weather cooled this past fall. Like anyone else, I researched the problem on Google and couldn’t believe what I found. The most relevant page-one search result wouldn’t have survived the red pen of my 5th grade English teacher! Why was […]

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How to use the Summerfest Effect to build your brand

Since 1999, Milwaukee’s Summerfest has been recognized by Guinness World Records as the world’s largest annual music festival. Over 700 bands perform during the 11-day event each year, and some of the most popular artists in the world have played on one of the 11 stages. As a kid growing up in Milwaukee, I dreamt I was one of the rock […]

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