Category Archives for How Can We Help?

How to earn customer trust through cascading content

“What social media platforms should I be using?” is one of the most common questions I hear when teaching classes or working with clients. “Should I be using Twitter? LinkedIn? What about YouTube?” Here’s a more important question to consider, regardless of platform – What are you going to say? When you implement a strategy […]

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What does “Attract New and Better Customers” mean?

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The slogan on our homepage proposes you can “Attract New and Better Customers” by turning your website into a teaching tool. You might be thinking, “Wait, so do you mean the customers I have now aren’t very good?” No way. Customers are better than no customers, right? However, once we identify whom we’re targeting we can use our website to […]

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Email marketing: selling things vs sharing ideas

Email marketing: selling things vs sharing ideas

There is no better way to send your email subscribers scrambling for the “Unsubscribe” link than directing a constant stream of sales pitches their way. If you want your subscribers to be glad they gave you their email addresses, you may want to consider teaching them as opposed to selling to them. This article will discuss […]

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News articles vs educational articles: why one expires

One of the questions we hear all the time is, “Should the articles we publish on our website eventually be taken down?” In other words, should these articles be put in the trash and replaced with something fresh and new? What this question implies is that there are two specific ways to write content for your website, […]

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Versus-style blog articles: why you need to write them

A friend of mine was recently considering one of two Toyota models to buy – the Camry and the Avalon. What’s the first resource people use when researching everything? Yep, Google. So, he typed “Camry vs Avalon” into Google. Like me, this friend lives in Madison, Wisconsin, but the first search result he received from […]

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FAQ vs Blog: why your website needs both

FAQ vs Blog: why your website needs both

Do you remember when your company’s website first went live? It might have happened 10+ years ago, or you might have one of the newest sites on the Internet. Depending on your business, the components of the inaugural version of your site will have varied, but usually consist of information you’ll find on a brochure; a description of the goods […]

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What Neil deGrasse Tyson can teach us about business

Cosmos logo

Do you recognize the name Neil deGrasse Tyson? He’s an astrophysicist, cosmologist, author, host of the 2014 version of the show Cosmos: A Spacetime Odyssey, and director of the Hayden Planetarium in New York City. Why would this brilliant scientist be a regular guest on the Daily Show on Comedy Central? Why would he have […]

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3 steps to growing your law practice through blogging

3 Steps to Growing Your Law Practice Through Blogging

Remember when you were a 1L? You weren’t quite a wet-behind-the-ears undergraduate freshman, but the whole legal realm was probably still a bit overwhelming. You watched The Paper Chase and you mentally prepared yourself to be asked any question at any time. But then something amazing happens. You wander into Torts and the professor says […]

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Customers vs users: why both are important

Business planning 101 – distinguish very quickly between customers and users in your business. Customers give you money, users don’t. If we have any hope of running a business that perseveres, we need to have revenue, right? Conventional wisdom says, then, that we should consider focusing on those potential customers while distancing ourselves from the users. […]

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