Category Archives for Law practice

ALA 2016 Business of Law Conferences Spencer X Smith preview

ALA Regional Legal Management Conferences

Hey my friends from the Association of Legal Administrators, I’m Spencer X Smith and I am so excited whether I get to see you in Boston, Phoenix, or Indianapolis this year, I’m fortunate enough to do three presentations for you. The first being on Thursday night with a Bold Bites and “How You Can Launch A Rocket From Your Smartphone.” On Saturday, […]

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How much money should companies spend on marketing?

How much money should companies spend on marketing?

How much money should companies spend on marketing? Is there a good rule of thumb? Is it 5% of revenue? 10%? Should it vary based on the industry? Digital marketing even further complicates the equation, since we have data available on everything we do online. What’s important and what’s not? Instead of simply choosing a […]

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Creating great content for law firm marketing directors

Grow Your Law Practice Through Teaching-Based Marketing

Law firm marketing directors – does this problem sound familiar? You’re tasked with creating compelling content for your firm’s website and other marketing collateral. You, however, are not a subject-matter expert like the attorneys for whom you’re working. How can you “extract” what they know and generate measurable results? In this article you’ll learn how […]

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How to use Google Voice to create website content

How to use Google Voice to create website content

Here’s the most common excuse I hear when it comes to creating content for your website – “I don’t have the time.” Let’s say that’s true. Let’s pretend that you’re so overwhelmed with stuff that you can’t find the 45 minutes to write your first article. Do you have three minutes available? Do you or a coworker interact […]

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News articles vs educational articles: why one expires

One of the questions we hear all the time is, “Should the articles we publish on our website eventually be taken down?” In other words, should these articles be put in the trash and replaced with something fresh and new? What this question implies is that there are two specific ways to write content for your website, […]

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Versus-style blog articles: why you need to write them

A friend of mine was recently considering one of two Toyota models to buy – the Camry and the Avalon. What’s the first resource people use when researching everything? Yep, Google. So, he typed “Camry vs Avalon” into Google. Like me, this friend lives in Madison, Wisconsin, but the first search result he received from […]

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3 steps to growing your law practice through blogging

3 Steps to Growing Your Law Practice Through Blogging

Remember when you were a 1L? You weren’t quite a wet-behind-the-ears undergraduate freshman, but the whole legal realm was probably still a bit overwhelming. You watched The Paper Chase and you mentally prepared yourself to be asked any question at any time. But then something amazing happens. You wander into Torts and the professor says […]

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