Category Archives for Personal Branding

How I Earned a Feature in Forbes With Social Media

Your phone rings. When you answer, it’s a journalist from the most important media source you can possibly think of. Wave a magic wand. Who is it? Oprah? The New York Times? CNBC? That pinnacle for me is Forbes. Why? My target audience (those running professional services practices) not only read Forbes, but they trust it as […]

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3 fears stopping you from embracing personal branding (and how to get over them)

During my social media training sessions, I like to spend a little bit of time talking about personal branding. “What does personal branding mean to you?” I ask my audience. …“Anyone?” …Crickets. That’s when they start to squirm. For many people, especially those working in legal, banking and other professional service industries, the idea of […]

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