Category Archives for Social Media

Google SEO: Penguin updates and its effects

Google SEO: Penguin updates and its effects

As general awareness about internet began to grow, it grew from a military application to a global worldwide phenomenon. Archie (regarded as the first Internet search engine) came into existence, and it was the first of many that would soon follow. Along the way, many major companies like Yahoo bought out competitors. Did you know Yahoo is […]

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The secret to great customer reviews: ask immediately

Customer Reviews, Testimonials, and Referrals: the One Secret

Is there a secret to great customer reviews? Yes, and it’s much easier to implement than you might expect. Question – when is your customer’s enthusiasm the highest? After a great experience, right? After you’ve done something awesome, your customer WANTS to support you and tell other people. This same method applies to those of […]

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How the idea for Teaching-Based Marketing was developed

Law Firm Marketing - Teaching Based Marketing

I’m often asked, “Where did Teaching-Based Marketing come from?” Between June 2008 and January 2015, I worked as a 401(k) wholesaler. “What is that?” you may be thinking. Wholesalers are a component of the gigantic industry called Financial Services, and are responsible for the revenue generation of their specified territory. Said another way, wholesalers are […]

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How Google really works: the only SEO advice you need

How Google really works: the only SEO advice you need

Google has one job – to provide answers to questions. You’ve heard the quote, “If it’s not written down it didn’t happen?” In this case it’s, “If it’s not written on your website, Google doesn’t know it exists.” Search engine optimization (SEO), put simply, is showing Google and other search engines how to find you. […]

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