Category Archives for Social Media

Creating great content for law firm marketing directors

Grow Your Law Practice Through Teaching-Based Marketing

Law firm marketing directors – does this problem sound familiar? You’re tasked with creating compelling content for your firm’s website and other marketing collateral. You, however, are not a subject-matter expert like the attorneys for whom you’re working. How can you “extract” what they know and generate measurable results? In this article you’ll learn how […]

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How to earn customer trust through cascading content

“What social media platforms should I be using?” is one of the most common questions I hear when teaching classes or working with clients. “Should I be using Twitter? LinkedIn? What about YouTube?” Here’s a more important question to consider, regardless of platform – What are you going to say? When you implement a strategy […]

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Versus-style blog articles: why you need to write them

A friend of mine was recently considering one of two Toyota models to buy – the Camry and the Avalon. What’s the first resource people use when researching everything? Yep, Google. So, he typed “Camry vs Avalon” into Google. Like me, this friend lives in Madison, Wisconsin, but the first search result he received from […]

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FAQ vs Blog: why your website needs both

FAQ vs Blog: why your website needs both

Do you remember when your company’s website first went live? It might have happened 10+ years ago, or you might have one of the newest sites on the Internet. Depending on your business, the components of the inaugural version of your site will have varied, but usually consist of information you’ll find on a brochure; a description of the goods […]

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3 steps to growing your law practice through blogging

3 Steps to Growing Your Law Practice Through Blogging

Remember when you were a 1L? You weren’t quite a wet-behind-the-ears undergraduate freshman, but the whole legal realm was probably still a bit overwhelming. You watched The Paper Chase and you mentally prepared yourself to be asked any question at any time. But then something amazing happens. You wander into Torts and the professor says […]

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Customers vs users: why both are important

Business planning 101 – distinguish very quickly between customers and users in your business. Customers give you money, users don’t. If we have any hope of running a business that perseveres, we need to have revenue, right? Conventional wisdom says, then, that we should consider focusing on those potential customers while distancing ourselves from the users. […]

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How McDonald’s is teaching about business transparency

Have you seen this McDonald’s commercial? Link to the video Why would the company that invented the special sauce – also known as the “secret sauce” on their Big Mac sandwiches – want to answer their customers’ questions online? Aren’t they worried about other restaurants stealing their ideas? Aren’t they concerned that competitors will use this […]

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Why do Huggies and Pampers want to help potty train our kids?

Disposable diapers are a $5 billion per year business in the U.S. alone. Procter & Gamble, the manufacturer of Pampers, can attribute 12 percent of its total sales to the diaper, making it their largest brand. P&G controls 30.9 percent of the North American diaper market, and lags only Kimberly-Clark’s Huggies at 38.7 percent. Yet, […]

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