Category Archives for Teaching-Based Marketing

How to increase profits: maximize before you multiply

How to Increase Profits Maximize Before You Multiply

You – a business owner – know that not all business growth is “good” growth. What is “good” growth? That which generates a profit. So, what is the best source for profitable growth for your company? This article will teach you how to maximize before you multiply, and share how to increase your profits with […]

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The secret to great customer reviews: ask immediately

Customer Reviews, Testimonials, and Referrals: the One Secret

Is there a secret to great customer reviews? Yes, and it’s much easier to implement than you might expect. Question – when is your customer’s enthusiasm the highest? After a great experience, right? After you’ve done something awesome, your customer WANTS to support you and tell other people. This same method applies to those of […]

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Should your website content have consistent themes?

Should your website content have consistent themes?

I was recently speaking at an event, and after my presentation, I was asked by a gentleman, “Do my blog articles have to be consistent?” After asking him to expand a bit on the question, he said he was worried about being penalized by Google if his articles had varied topics. How important is uniformity in your […]

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How the idea for Teaching-Based Marketing was developed

Law Firm Marketing - Teaching Based Marketing

I’m often asked, “Where did Teaching-Based Marketing come from?” Between June 2008 and January 2015, I worked as a 401(k) wholesaler. “What is that?” you may be thinking. Wholesalers are a component of the gigantic industry called Financial Services, and are responsible for the revenue generation of their specified territory. Said another way, wholesalers are […]

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How Google really works: the only SEO advice you need

How Google really works: the only SEO advice you need

Google has one job – to provide answers to questions. You’ve heard the quote, “If it’s not written down it didn’t happen?” In this case it’s, “If it’s not written on your website, Google doesn’t know it exists.” Search engine optimization (SEO), put simply, is showing Google and other search engines how to find you. […]

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Creating great content for law firm marketing directors

Grow Your Law Practice Through Teaching-Based Marketing

Law firm marketing directors – does this problem sound familiar? You’re tasked with creating compelling content for your firm’s website and other marketing collateral. You, however, are not a subject-matter expert like the attorneys for whom you’re working. How can you “extract” what they know and generate measurable results? In this article you’ll learn how […]

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How to use Google Voice to create website content

How to use Google Voice to create website content

Here’s the most common excuse I hear when it comes to creating content for your website – “I don’t have the time.” Let’s say that’s true. Let’s pretend that you’re so overwhelmed with stuff that you can’t find the 45 minutes to write your first article. Do you have three minutes available? Do you or a coworker interact […]

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