Feel Like You’re Wasting Your Time on Social Media? Here’s Why You’re Not

As a businessperson, do you ever feel like you’re just wasting your time on social media? You may have seen recently that Twitter shut down Vine, and you’re fearful of spending time on platforms that may or may not be around in the future.

The time you spend practicing on social media – right this second – is more important than you think.

Question for you: how did you learn to type? You took a typing class or keyboarding class, right? You went from hunting & pecking to being pretty good at answering emails or anything else you might do with a keyboard.

Do you own one of these things? A smartphone? Of course.

Ok, how did you learn to text? Did you take a texting class?

No. The coordination you developed transferred from your fingers to your thumbs.

Simply by learning the initial skill, you’re now able to apply it to a different platform.

Here’s what I want you to keep in mind:

The more you practice distilling your thoughts into a form beneficial to your audience, the better you’ll get at social media. Your skills, therefore, will transfer.

Be confident knowing that the more you practice – the more that you serve your audience – the more the skills you’re developing right now will transfer regardless of what’s next.

Do you agree? I’d love to hear your comments.

Spencer X Smith

Spencer helps you save time through teaching digital marketing and social media strategies in plain English, after proving they actually work for himself first. He also is an instructor at the University of Wisconsin and a columnist for InBusiness.