LinkedIn provides business intelligence you can’t afford to live without (and you don’t need to pay LinkedIn a penny to get it)

Big Data. Business Intelligence. Predictive Analytics. Strategies reserved for huge companies with huge budgets, right? Wrong. Have a LinkedIn profile? This article is for you. Last year, Microsoft turned heads in the tech and social media world when it bought LinkedIn for $26 billion. That’s 26,000 million dollars. As a company that had never dabbled […]

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6 tips for using LinkedIn for business (without getting sucked into the social media vortex)

For every person who is addicted to social media, there’s another person who has sworn it off for fear of getting “sucked into the void.” Because of this, there are hundreds of professionals who are missing out on opportunities to use social media outlets, especially LinkedIn, for specific business purposes. The fear of wasting their […]

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3 fears stopping you from embracing personal branding (and how to get over them)

During my social media training sessions, I like to spend a little bit of time talking about personal branding. “What does personal branding mean to you?” I ask my audience. …“Anyone?” …Crickets. That’s when they start to squirm. For many people, especially those working in legal, banking and other professional service industries, the idea of […]

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What’s the real cost of a ‘like’ on social media?

Now that it’s possible to buy ‘likes’ by investing in paid reach on social media, some brands have almost completely abandoned their organic social media efforts. They’re focusing on optimizing their ads and targeting the right demographics, and they’re obsessed with the ROI of each like they receive. Anyone who has just run a major […]

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