News articles vs educational articles: why one expires

One of the questions we hear all the time is, “Should the articles we publish on our website eventually be taken down?” In other words, should these articles be put in the trash and replaced with something fresh and new? What this question implies is that there are two specific ways to write content for your website, […]

Learn more

Versus-style blog articles: why you need to write them

A friend of mine was recently considering one of two Toyota models to buy – the Camry and the Avalon. What’s the first resource people use when researching everything? Yep, Google. So, he typed “Camry vs Avalon” into Google. Like me, this friend lives in Madison, Wisconsin, but the first search result he received from […]

Learn more

FAQ vs Blog: why your website needs both

FAQ vs Blog: why your website needs both

Do you remember when your company’s website first went live? It might have happened 10+ years ago, or you might have one of the newest sites on the Internet. Depending on your business, the components of the inaugural version of your site will have varied, but usually consist of information you’ll find on a brochure; a description of the goods […]

Learn more

What Neil deGrasse Tyson can teach us about business

Cosmos logo

Do you recognize the name Neil deGrasse Tyson? He’s an astrophysicist, cosmologist, author, host of the 2014 version of the show Cosmos: A Spacetime Odyssey, and director of the Hayden Planetarium in New York City. Why would this brilliant scientist be a regular guest on the Daily Show on Comedy Central? Why would he have […]

Learn more

3 steps to growing your law practice through blogging

3 Steps to Growing Your Law Practice Through Blogging

Remember when you were a 1L? You weren’t quite a wet-behind-the-ears undergraduate freshman, but the whole legal realm was probably still a bit overwhelming. You watched The Paper Chase and you mentally prepared yourself to be asked any question at any time. But then something amazing happens. You wander into Torts and the professor says […]

Learn more

Customers vs users: why both are important

Business planning 101 – distinguish very quickly between customers and users in your business. Customers give you money, users don’t. If we have any hope of running a business that perseveres, we need to have revenue, right? Conventional wisdom says, then, that we should consider focusing on those potential customers while distancing ourselves from the users. […]

Learn more

How McDonald’s is teaching about business transparency

Have you seen this McDonald’s commercial? Link to the video Why would the company that invented the special sauce – also known as the “secret sauce” on their Big Mac sandwiches – want to answer their customers’ questions online? Aren’t they worried about other restaurants stealing their ideas? Aren’t they concerned that competitors will use this […]

Learn more

Why do Huggies and Pampers want to help potty train our kids?

Disposable diapers are a $5 billion per year business in the U.S. alone. Procter & Gamble, the manufacturer of Pampers, can attribute 12 percent of its total sales to the diaper, making it their largest brand. P&G controls 30.9 percent of the North American diaper market, and lags only Kimberly-Clark’s Huggies at 38.7 percent. Yet, […]

Learn more
>