Here’s a very brief preview of my presentation for the Middleton Chamber of Commerce Economic Development meeting on November 16, 2016.

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Video transcript: How can you earn the trust of your ideal customer? I’m Spencer X Smith, and in this video, I’ll share with you the “Data, Information, Knowledge, Wisdom” methodology. Here’s how it works: data alone is a bunch of disparate topics or ideas with no connection whatsoever. When you grow from data to information,

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Video transcript: The things YOU know are more valuable than you think. I’m Spencer X Smith, and in this video, I’ll show you why. There’s a phenomenon called the 1% rule of the internet. Here’s how it breaks down: 90% of people online are spectators. They read articles, watch videos, listen to podcasts; the kids

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What can you learn from one of the world’s largest companies? In this article, I’ll share with you three marketing lessons that you can learn from Costco, and analyze the Costco business model so you can learn to emulate them. Costco business model lesson number one – collect data Whenever you check out at Costco,

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