What is an eBook and why does your business need one?

Teaching-Based Marketing eBook download

Where do your prospective customers get their information? With Google performing over three billion searches per day, odds are they’re using the Internet just like everyone else. How are you educating these web-enabled customers? Is your website – as well as your other marketing material – just about you instead of about them? The most cost-effective […]

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Blogging, working out, and how I learned to meditate

Blogging, working out, and how I learned to meditate

Have you ever reached a “flow” state? One where time disappears and you’re completely focused on what you’re doing? Athletes usually describe this is as being “in the zone,” and most laypeople might try to achieve this through meditation. I recently had a meditating breakthrough, and it’s because I started looking to the things I already […]

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The 3 kinds of visitors your website must help

The 3 visitors to your website you need to help

To paraphrase Gertrude Stein’s famous quote, “A rose is a rose is a rose,” is a website visitor really just a website visitor? Nope. There are three different kinds of visitors, and each one wants a distinctly different thing from you. Your company’s website is a constant work-in-progress, and as you’re considering what content to add […]

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Proof you need to use Teaching-Based Marketing

Law Firm Marketing - Teaching Based Marketing

I own a piece of real estate where the blacktop parking lot sank noticeably once the weather cooled this past fall. Like anyone else, I researched the problem on Google and couldn’t believe what I found. The most relevant page-one search result wouldn’t have survived the red pen of my 5th grade English teacher! Why was […]

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How to use the Summerfest Effect to build your brand

Since 1999, Milwaukee’s Summerfest has been recognized by Guinness World Records as the world’s largest annual music festival. Over 700 bands perform during the 11-day event each year, and some of the most popular artists in the world have played on one of the 11 stages. As a kid growing up in Milwaukee, I dreamt I was one of the rock […]

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How to earn customer trust through cascading content

“What social media platforms should I be using?” is one of the most common questions I hear when teaching classes or working with clients. “Should I be using Twitter? LinkedIn? What about YouTube?” Here’s a more important question to consider, regardless of platform – What are you going to say? When you implement a strategy […]

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What does “Attract New and Better Customers” mean?

What does

The slogan on our homepage proposes you can “Attract New and Better Customers” by turning your website into a teaching tool. You might be thinking, “Wait, so do you mean the customers I have now aren’t very good?” No way. Customers are better than no customers, right? However, once we identify whom we’re targeting we can use our website to […]

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Email marketing: selling things vs sharing ideas

Email marketing: selling things vs sharing ideas

There is no better way to send your email subscribers scrambling for the “Unsubscribe” link than directing a constant stream of sales pitches their way. If you want your subscribers to be glad they gave you their email addresses, you may want to consider teaching them as opposed to selling to them. This article will discuss […]

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