How much time for a blog post? Less than an hour?
Here’s a question I hear at least a few times a week – “I’m already too busy to do the things I have to get done. How am I supposed to find the time to write blog articles?” In this article I’ll show you two ways to produce articles quickly and share how a first-time blog post took less than an hour.
Write blog posts about what you do everyday at work
I was recently presented a Special Recognition award from the Wisconsin Women’s Business Initiative Corporation (WWBIC) on April 16.
At the WWBIC awards, I met with an attorney who had attended one of my classes in Milwaukee. The class I taught was about three weeks before the awards ceremony, and this attorney promised me she’d have her first Teaching-Based Marketing article ready for me to review at the WWBIC event. What did we discuss at class? How to start using Teaching-Based Marketing to answer questions you hear from customers and prospective customers.
An attorney’s first blog post in 45 minutes
The attorney told me she had set aside the entire afternoon of April 16 to write that first article to be sure it was ready for that evening. She sat down to write the article at about 1:00 p.m., and guess how long it took her? 45 minutes! It only took 45 minutes for her to write a great article! Why? How come it only took 45 minutes when she thought it’d take all afternoon? How about I let her tell you?
“Spence, I promised you I’d write an article, and that deadline was hanging over my head for three weeks. I thought it would take forever to write it, but once I started, I discovered I really, really know this stuff! It didn’t even take an hour because this is the kind of question I’m answering all the time.”
Check your email sent items folder for potential blog articles
Here’s a quick “hack” you can use if you don’t have time to write blog articles from scratch – check your sent items folder in your email for responses to common questions. Simply copy and paste into your blog article editor of choice, format it for the web, remove any personal information, and you’re good to go.
If you haven’t already started writing the answers to the questions consistently from your customers and prospective customers, will you please give it a shot? Just like our friend the attorney, you’ll find it won’t take nearly as long as you think.