In this video you’ll learn why you should be using your existing social media channels – not to brag about yourself – but to brag about your clients.
Hey it’s Spencer X Smith today coming to you from the offices of Creative Business Interiors in Waunakee, Wisconsin.
Quick question for you – what’s easier – getting new clients or taking care of your existing clients? Of course the answer is the latter, it’s always easier to retain existing business because they already know and trust you.
So, how are you showing your existing clients that you care about them?
What if there’s a way that you could do this for free, so you can be sure that they know that you really care, and that they can actually see that you’re doing this in public?
Let’s – first of all – pretend social media didn’t exist at all. How would you normally do this? How would you normally brag about your clients in public?
Here’s an example of this from The Wall Street Journal. This ad showcases the great things that First Solar is doing, but the ad was actually purchased by Morgan Stanley. How much did this ad cost to run? According to The Wall Street Journal, it’s about a $192,921.
What if you don’t have a $192k (and change) to buy a half-page, full-color Wall Street Journal ad? Use your existing – and free – social media channels to highlight your clients. Look for good news that’s out there right now that you can highlight. ASK your clients next time you’re talking to them, “Hey what awards have you won recently? Is there anything that I can help amplify for you, that you’re doing development wise or maybe a new hire?”
Use the existing thing that you own to tell your audience about how proud you are of a client that you have. When you do this post, be sure that you tag your client so they can see it and they can tell you how much they appreciate that you’ve done that.
Before you leave don’t forget to subscribe to my channel and let me know in the comments if you’ve tried this. Let me know if you have highlighted one of your clients and one of their accomplishments and how they responded to you.
I’d love to hear your thoughts. Thanks so much and I’ll see you next time.