Category Archives for Social Media

B2B Business Development: Social Media DNA of Customers

Link to infographic and worksheet from this video – Video transcript – In this video I’ll share with you how you can use social media to read your customers’ minds. Hey it’s Spencer X Smith, today coming to you from HotelRED, just across the street from Camp Randall Stadium in Madison, Wisconsin. One of […]

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WIIFM – Tune Your Social Media Channels To This Station

“What should my company share on social media?” is the second most-common question I hear when giving presentations (the first being “What Is A Hashtag?” an article you can read in InBusiness Magazine here). Here’s a simple consideration – how can you most benefit the audience that you have right now, as well as the audience […]

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