Category Archives for Videos

Share what you KNOW, not what you THINK – DIKW Methodology

Video transcript: How can you earn the trust of your ideal customer? I’m Spencer X Smith, and in this video, I’ll share with you the “Data, Information, Knowledge, Wisdom” methodology. Here’s how it works: data alone is a bunch of disparate topics or ideas with no connection whatsoever. When you grow from data to information, […]

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B2B Business Development: Social Media DNA of Customers

Link to infographic and worksheet from this video – Video transcript – In this video I’ll share with you how you can use social media to read your customers’ minds. Hey it’s Spencer X Smith, today coming to you from HotelRED, just across the street from Camp Randall Stadium in Madison, Wisconsin. One of […]

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